About me

Steelnet Webdesign is based in Southeast Melbourne. We specialise in professional, commercial and industrial websites for businesses who aren't CBD. If your business is out of the city, if you are a professional accountancy or legal practice, run a restaurant or cafe in the suburbs, if you are an electrician or plumber, if you have a construction or mechanical engineering business, - we are who you should come to first when you are looking to start your first website or to redesign an existing site. Our company title says it all : Steelnet Webdesign - Get Noticed. 1300 887706.Read more about me »

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WordPress Template of the Week

April 9th, 2012 by admin received No Comments »

Palettes

April 1st, 2012 by admin received No Comments »

An element of  sites that a lot of novice web designers struggle with is to give their sites a visual attractiveness that doesn’t jar with the site visitor and make them want to exit the home page before your site has the opportunity to convey its initial message.
While layout, content and navigation are three solid foundations that are essential for a successful site, one aspect is too often overlooked or neglected – that is the color palette of the site.
A successful color palette can influence the emotive response of a site visitor – for example a gardening website is best with natural tonal range, a day spa should have a restful color palette, and a site aimed at online RPG gaming should have an exciting and vibrant color range. Another consideration is choosing web-safe colors that render correctly in all browsers. There are a number of useful palette sites on the net that can help you decide on a palette, or just to inspire you to change an existing site or plan a prospective site.

Here are some of our favourites :

Color Palettes
http://kuler.adobe.com/#null
http://www.colorcombos.com/
http://www.colourlovers.com/
http://colrd.com/

Color Creators
http://colorschemedesigner.com/
http://colorexplorer.com/
http://www.colorotate.org/
http://www.color-inspirator.com/

Color Generators (from images)
http://www.degraeve.com/color-palette/
http://www.colorhunter.com/
http://www.genopal.com/pic2color

Protect your brand online

March 12th, 2012 by admin received No Comments »

Something we dont see too often but should nevertheless be protected against is domain leeching. Simply put, this is where your main domain name (lets suppose your business is South Cars, a dealership in Melbourne with the web address www.southcars.com.au) is diluted by a competitor, a business in another business segment or even a cybersquatter or domain jacker.
To elaborate a little further on each of the three scenarios :

  • There is another competing dealership close by who wants to gain some advantage from your site, so he registers www.southcars.net.au, www.southcars.com and www.southcars.net, and points them to his car dealer site. This diverts potential clients away from your site to the competitors site.
  • There is a car rental business in another Australian city called southcars who builds a website, discovers he cant register www.southcars.com.au but www.southcars.net.au is available so he goes ahead and registers it. This causes confusion with your clients when they search for your business online, if they discover the alternate address.
  • A cybersquatter or domain jacker discovers your site while searching for sites to reregister and point to a porn or gambling site. Finding it registered, he checks for alternate sites and discovers you havent registered these. He duly registers www.southcars.net.au, www.southcars.com and www.southcars.net and points all three at an unsavoury porn site. Now when potential clients search for your business, they have one chance in four of finding a porn site.

Registering alternate domain names has been never been cheaper. Your businesses two Australian domain names will cost $24 per year, and the two US domain names $14 per year. It is a worthwhile protection against your business name being advertantly affected if a direct or indirect competitor registers an alternate name, or something more malicious. If you would like someone to manage this for you we can help, both registering the alternate names and managing their renewal dates so you dont forget. Give us a call now and we can set it up – 1300 887706.

Geoblocking and Country Redirect : the art of site...

February 22nd, 2012 by admin received 5 Comments »

The online world poses many challenges for web administrators and webmasters. Protecting your site against malicious intent has become one of the greatest challenges for web administrators and webmasters. Certain countries or regions are noted as being hotspots for hacking attempts against websites, and fraudulent transactions against online shopping carts. The good news in that there are now very targeted methods of limiting malicious attacks on your site without limiting the accessibility of your site for its intended audience.

What are geoblocking and country redirect?. They are methods for locking your site down so that defined countries or regions are blocked from viewing or accessing the site or are redirected to another site (for instance google) if they are on your blacklist. Why would you geoblock or county redirect?. To allow access for your intended audience and to disallow access to site visitors from countries or geographic areas that are high risk for fraud or hacking.

Here are some examples : where a site has a specific geographic area of interest (for instance a local gardening club) there is little merit in making it available to site visitors from outside Australia. And a shopping cart website selling Australian school uniforms has no legitimate audience outside Australia – and  would additionally increase the change of fraudulent purchases or hacking attempts by mailicious site visitors.

The primary benefits of Geoblocking are to lower your monthly bandwidth usage (by limiting access to certain countries or regions) and to minimise the change of hacking and credit card fraud. While the credit card companies have a number of anti fraud measures integrated into their processing (Verified with VISA or 3D Secure from Mastercard). However this doesnt prevent the web administrator from integrating their own site protection such as geoblock and country redirect.
What countries or regions are blackspots for hacking or purchase fraud?.  There are a number of online reports highlighting the most problematic areas in the world for Card Not Present fraud transactions, and they include Eastern Europe, Africa, Pakistan, Israel and Indonesia. These countries and regions are also well known origins for site hackers. So unless you have a redeeming reason for conducting business with these countries or regions it is best to block access to them.
How does a web administrator or webmaster prevent access based on a site visitors their geographic location?. There are three common methods of preventing access : using a 301 redirect (ineffective), using a .htaccess country redirect script (reasonably effective), and the third by using a GeoIP service and script such as Maxmind. They even have preformatted scripts and tools to integrate GeoIP to your site.
The method you use to redirect should be as low key as possible. Creating a lime green and fire engine red flashing skull and crossbones redirect graphic or sending the site visitor to a site with an offensive message might seem like a good idea to start, but is likely to be irritating or inflammatory to the genuine hacker or fraudster and will probably increase their determination to bring your site down or pass through a fraudulent credit card transaction. There is aslo the possibility you may have a genuine site visitor who happens to be travelling though a banned country or region and wont be that impresssed at your content. Here at Steelnet we prefer a to subtler aproach by simply redirecting unwanted site visitors to a major search engine such as Google, Bing and Yahoo, a social media site like Facebook, Twitter and MySpace or a local government, tourist and information site. The advantage to the web administrator is lowering the risk of a more determined attack or fraud attempt (for all but the most motivated of fraudsters or hackers).
The redirects only failing is a site visitor that is using a proxy that is located in one of the whitelisted countries or regions – but at least you will have lowered the likelihood of site access from banned or blacklisted countries or regions.
Here are some links for further reading  :

high risk countries : http://www.onlinefraudguide.com/risk-countries-fraud/
effects of online fraud : http://www.onlinefraudguide.com/effects-online-fraud/
fraud – things to watch out for : http://www.onlinefraudguide.com/identify-online-fraud/
fraud zones : http://www.wymoo.com/countries/fraud-zones/
APCI 2011 Fraud Report : http://www.apca.com.au/payment-statistics/fraud-statistics/2011-financial-year
Hacking Report : http://www.gadg.com/wp-content/uploads/2011/06/hackers2.jpg

Stopping Bandwidth theft in Cpanel

February 22nd, 2012 by admin received 1 Comment »

One of the uncharted problems that face many website owners today is bandwidth theft. Otherwise known as hotlinking or leeching, it is a silent drain on your monthly hosting allowance.
Fortuitously there are methods available to website owners using CPanel to mitigate the effects of bandwidth theft. You may have seen the results of Hotlink Protection on occasion when you have visited a site and all the videos or images are replaced with an anti-theft message from the source hosting. Some less than scrupulous website administrators or webmasters may link directly to videos or images that are located on your hosting rather than storing the files on their own. In effect this means you are paying bandwidth costs for someone to access your files : they are “stealing your bandwidth”. This also introduces breach of copyright issues for the hotlinking site.
The Hotlink Protection menu option can be usually be found in the CPanel Security section. It should be noted by Web administrators or webmasters that Hotlink protection by default only protect jpg, jpeg, gif, png and bmp file extensions : you will need to add wma, mp4, swf, fla and any other video format file extensions you want to prevent hotlinking for. Preventing access to other files such as doc, xls,pdf,mdb can also be added if you want these types of files to be protected also. Cpanel also offers the option of uploading your own anti-hotlinking image  – something basic can be created in MS Paint for instance and uploaded as your default anti-hotlinking banner.

Adding an extra layer of security to directories or folders can also be advantageous to the security conscious web administrator : by default any folder or directory that contains an index file can’t be browsed – but if you have directories or folders being used as data repositories and a site visitor discovers them then there is the risk they may browse company sensitive documents and files. It is quite easy to protect these files and directories in CPanel : look for an Index Manager option (usually in the advanced section of the administrator console). You should be presented with a list of directories or folders contained on your host. By selecting any of these directories or folders, the web administrator has the option of setting a “no indexing” option which will prevent the contents of the folder being displayed to any site visitors that discover the folder either accidentally or deliberately. This is especially important security consideration if you have created a xml or html sitemap, where the entire structure of the site can be viewed by site visitors. Likewise disabling anonymous FTP access is good practice.

Cpanel also makes it easy to check excessive bandwidth and track IP addresses for site visitors. Under the logs section will be Bandwidth and Latest Visitors options, allowing you to check your bandwidth and track suspicious IP addresses. If you have your site validated or listed with major search engines or business directories you will likely see peaks in traffic from IPs in their address ranges, but you may occasionally come across groups of IP addresses accessing your site at unusual times (like the early hours of the morning), or be from known geographic zones that are hot spots for hacking or fraud activities. CPanel offers an option to block suspicious site visitors by adding their IP to the IP Deny Manager.

In our next article we will cover advanced site protection utilising Geoblocking or Country Redirect script. Stay tuned!.

 

WordPress Template of the Week

February 22nd, 2012 by admin received No Comments »

March Promotion

February 19th, 2012 by admin received 1 Comment »

The month of March at Steelnet Webdesign will be War on Ugly month. If your site just doesn’t stack up in looks or function compared to your competitors, then we have a mission to help you out and get your business website refreshed, upgraded and back on track to promoting your business products and services the way they should be promoted. We will Be indexing a “Rogues Gallery” of bad Australian sites on the 28th of Feb to showcase how bad some sites can get. Get ready for the Before and Afters from our online makeover show!.

Content is King

February 19th, 2012 by admin received 2 Comments »

Just as the three most important rules for business are location location location, the three most important rules for a business website are content content content. A website owner can try all kinds of latest tips and tricks to improve page rank (frequent changes to metatags, padding out alt tags, backlinks, twitter and facebook business accounts, Google Adwords) but unless they get the basics right, the results wont come anywhere near achieving improving a sites finability compared to the effort expended. And it doesn’t get any more basic than…content.
This is quite a difficult idea to get across to clients who don’t have a website – and even many that do. we get a range of reactions when we suggest adding a WordPress Blog, Facebook or Twitter account :”"We cant see the value of it”, “i just don’t have the time”, and if we suggest a managed SEM or SMM (Social Media Marketing) “I cant believe it can cost up to $5000 per month. For what?”.
The “for what” is easily qualified  : a specialist will spend hours per week creating and submitting articles to your WordPress blog on your behalf, filter and select comments and forward enquiries to you, maintain your Facebook and Twitter accounts (including monitoring them for negative feedback from clients that you need to address – human nature often being to complain indirectly), write industry articles and submit them to business and general forums or directories – and monitor them for positive as well as negative feedback, keep an eye out for new SEO SEM and SMM techniques, processes and sites and integrate them into your marketing mix, keep an eye on what your competitors web designers are doing on their sites and monitor their ranking in comparison to your site, and possibly have a little time to snatch some lunch each day and get a little sleep each night.
A SEO/SEM or Social media specialists knowledge cannot be distilled down to a simple and easy to understand how to PDF guide. It is reasonably easy to define some of their process, but this doesnt address the months or even years of fine grained expertise that they bring to their role. A novice or business owner could not develop the skills required to market their business online with any where the effectiveness of an SEO/SEM or Social Media consultant.
Just like any professional who has a rare specialty an SEO/SEM or social media consultanty will command premium prices for what they do – but in the process they are actively building your business presence online where business is 24/7 365 days a year.

Viva Magento Sandbox

February 17th, 2012 by admin received No Comments »

For any developers out there who have been struggling getting a sandbox install of Magento 1.6.2 running under XAMPP  having issues getting the the latest version of Magento in a sandbox install under XAMPP 1.7.7 functioning, here is the dirt.
Post install you are likely to see  the following initial error : “Exception printing is disabled by default for security reasons”.
We need to enable full error reporting intially : to do this go to /errors subdirectory, rename local.xml.sample to local.xml and refresh the error page.
You will usually get a comprehensive error description now : “Illegal scheme supplied, only alphanumeric characters are permitted”. This is a bug in Magneto 1.6.x where installed to a local host rather than a FQDN. There is a great deal of conflicting advice around editing the windows Host file, using the localhost IP address rather than the UNC, using the secure https prefix to access the home and admin screens - none of which remedies the issue.
The following patch will apply the correct fix, and enable you to access the home and admin screens successfully.

http://www.danneh.org/2011/11/bug-magento-1-6-1-0-affecting-development-sites-base_url/#ixzz1md4i7Cd6
Let me know if the link breaks and I will add in a local URL to get to the article and the downloadable patch.

Handset Wars

February 17th, 2012 by admin received No Comments »

A little offtopic this morning, I have been jousting with my Telstra Android handset. Had it around 4 months and havent really had the timne or inclination to get all the features running on it that I had running on my old symbian based handset from vodafone.

The first annoyance was the lack of a credible email application. Although Steelnet obviously use a great deal of the webcentric sites and applications for SEo and SEM, trusting my company email to a free public cloud based network like gmail makes me nervous, Call me overly cautios, or ven old and reactionary, but I still think the jury is out on housing your business critical information on any cloud, public or private. And yes it can be argued that the pop server our business email resides on before it reaches our inboxes is cloud based, but it is in a discrete location at our ISP and is not geographically spread for disaster recovery like much of the public and private cloud.
So to business : here are the applications that have been installed from the Android Marketplace :

(1) K9 Mail : a free email application, allows pop/imap access to your mail
(2) Call Control – allows timewasting callers (read : telemarketers, software salespeople) to be blocked and dropped.
(3) Alarm Clock Plus – A free alarm application.
(4) WHM Cpanel for Android  allows Cpanel access on the go.
(5) WordPress for Android.
(6) Viper Smart Start – an application that can remotely unlock a car without having to dig your keychain.

Im always interested in any productivity apps, let me know if you have found any that you use every day. By the way Angry Birds is not a productivity app, in case you were thinking of replying…